– Myth –
Fermented Foods Are Probiotic
As consumers look beyond yogurt and supplements for ways to get their probiotics, fermented foods, touted at ‘probiotic’, ‘cultured’ and ‘fermented’ are increasing in popularity. Many of these stem from ethnic foods like kimchi, sauerkraut, miso and natto. American artisan manufacturers are expanding on these to offer all kinds of new-fangled recipes like curry sauerkraut and consumers are eating them up. But are they getting the probiotic benefits they think they are?
Not necessarily and most often, probably not. Here’s why:
- While many of these foods do use naturally occurring live cultures to begin the fermentation process, often these products are pasteurized for a longer shelf life. Pasteurization requires heat that will kill almost all living bacteria, even the good guys.
- If the fermented product is raw, meaning it was never pasteurized, it will contain bacteria, but not necessarily bacteria that can be called probiotic. The World Health Organization says that the product must contain “live microorganisms which, when administered in adequate amounts, confer a health benefit on the host” in order to be a probiotic. The organisms used to produce the fermented food most likely have not been studied to show that it provides a health benefit to the consumer.
So how can a manufacturer offer consumers a fermented product that offers probiotics at time of consumption? There are a few ways.
To ensure that a fermented product does indeed contain probiotics, the product must be:
- Raw (not heated) and the fermentation strains used must provide health benefits.
- Have probiotic organisms added after the product is pasteurized.
The best way:
Ensure consumers are getting probiotic fermented foods by adding clinically tested, highly stable probiotic strains that will actually be there at the end of shelf life.
Hearty, safe and effective strains like GanedenBC30 have been shown to survive at rates of nearly 100% over the shelf life of fermented foods – even if added before the pasteurization process – thus allowing the consumers to receive the probiotic benefits they paid for.
As science continues to reveal just how crucial probiotics are for digestive and immune health, the demand for probiotic fortified fermented foods will continue to rise. With GanedenBC30 you can guarantee customers your products offer these benefits.
Adding 1 billion CFU of GanedenBC30 also allows you to put the following claims on your products:
- Supports Digestive Health
- Supports Immune Health
- Supports Protein Utilization
As the science of the benefits of probiotics continues to grow, so will consumer demand for probiotic-rich offerings such as fermented foods. Serve up your customers fermented foods with probiotics that deliver at time of consumption and you will gain consumer trust and brand loyalty. Contact Ganeden to find out more.