– Myth –
Probiotics are just for humans
What if you could take one of the top food trends in the market and apply it to the pet food category? Thanks to innovations in food ingredient technology you can.
From strollers to day care and gourmet food, Americans are humanizing their pets more than ever before. This spoiling translates into tremendous potential in the companion animal industry. "The pet food market has performed well in recent years reflecting the increasingly cherished place pets hold in many households and a desire among pet owners to feed their pets the best food they can. Pet owners increasingly look for food that aligns with their own personal dietary preferences and beliefs. In addition, treats and toppers offer opportunities for incremental sales,” says John Owen, Mintel’s Senior Food and Drink Analyst.
The trend is probiotics. Consumer awareness of this healthy bacteria is at an all-time high and so are sales of food and beverages containing it. Shoppers know that probiotics can support digestive and immune health and offer additional health benefits. Many of these consumers also own pets and would love to pass on these health benefits to their furry friends. You can make it easy for them by adding the probiotic GanedenBC30 to pet food, supplements and treats.
GanedenBC30 is a unique shelf stable probiotic that offers documented health benefits for humans and animals including supporting healthy digestion, immunity and protein utilization.
While most probiotics cannot survive extreme heat and manufacturing processes, GanedenBC30 can. The probiotic’s unique structure safeguards the cell's genetic material from the heat and pressure of the manufacturing process. It can easily be incorporated into pet products, overcomes shelf-life challenges and withstands the acid and bile to which it's exposed during digestive transit. This means that it’s easy to formulate a wide range of pet products with GanedenBC30.
In addition, GanedenBC30 may also help animals with aging joints. The healthy bacteria have been shown to reduce C reactive protein, a clinical marker of inflammation which may benefit dogs, especially larger ones.
GanedenBC30 allows manufacturers to create companion animal SKUs that appeal to consumers’ increasing desire to offer their animals the highest quality foods and treats. Ready to formulate a pet product? Contact Ganeden to find out more.