Now, more than ever, there is a growing emphasis among consumers for diversity and personalization of products. Today’s consumers are taking their wellbeing into their own hands by seeking out products that offer targeted health solutions aligned with their requirements. This in turn has reshaped the functional food and beverage category as we know it.
This white paper explores the latest developments within the personalized nutrition trend and offers insights into the emerging opportunities for manufacturers of functional food & beverage products, including:
- Defining personalized nutrition and uncovering drivers of the trend.
- Demographic differences that influence consumer desire for personalized products.
- How to offer personalized health benefits in a functional food and beverage using branded ingredients.
To download this white paper, please fill out the form on the right.